MBA is an indispensable part of Digital World

mba in digital worldWe are breathing in a digital age today; we are connected to each other virtually. This digital connectivity reaches the far corners of the globe.  With advent of smart phones, people are becoming smarter with each passing day. They carry google in their hands. Now digital is shaping the world. Many businesses are run on the grounds of their digital presence. To live in this digital era companies are embracing techniques to digitalize themselves. Consumers have the tools to assess what we call the absolute value of things. Now consumers can behave rationally they can search and look for things they need. Customers are smart and need a customized solution every time.  In your career graph add MBA as a booster for your career growth. In this Digital era ideas can shape and come out in concrete as you can share and get ideas appreciated through digital channels. We have examples of E commerce market which started from an idea of selling online and now we all shop online.MBA gives you an edge in Digital age

The Digi-Connection:

How MBA and digital age is connected to each other. The answer is quite simple. With advent of new techniques and customer centric markets these days companies are looking for MBA‘s to churn out good business for them. Master’s in Business Administration will chisel you to make you a right fit for this industry. Every individual has a great potential,now any individual can think of starting their own startup business.MBA not only add skills, this coveted degree will give you marketing insights, consumer know how, mind set and much more understanding on how to market your business. If you see yourself as a digital marketer then as a duty you have to learn new communication technologies continuously and develop skills to anticipate and adapt quickly. Learning through case studies, interviews from renowned university will prove beneficial for your growth.

Learning with new experiences each day:

MBA gives you holistic learning of industry and industry verticals. Once you gain knowledge of this industry then you can look for opportunities in particular sector. Many entrepreneurs are also looking inclined towards MBA. It is a highly relevant innovative degree that prepares candidates for success in an ever changing professional field. It provides a powerful skill set in new marketing ethics in the emerging digital field and it will raise your value with potential employers..MBA contents and curriculum is so formulated that keeps you updated with ongoing activities around you. We may have a lot of knowledge about brands but how brands are building themselves is the learning in MBA.

If you are willing to stand firm in competitive world then new hires should have a flare towards technology and new age marketing. For such requirement of skill set one must undergo MBA as it is need for hour.  The classroom discussions and presentation will make you more of people person. When you are among different mindsets then convincing them will be a new learning.

The MBA journey is in itself a learning experience, every day with each session you will increase your knowledge reservoir with new concepts that are applied in marketing and branding of business. You will be enriched and learned with interaction and intellectual debates with your professors and peers at a B-school. Next, the pedagogical methods employed in B schools are very innovative and effective – these include case studies, presentations, projects, research papers etc.

MBA fueling your Career Growth:

MBA degree has a lot of earning potential in it.  Market always offers challenging and rewarding jobs for MBA grads. We’ve found that MBAs have the skill-sets to approach a wide array of projects from a multiple functional standpoint, as opposed to just being skewed to finance or accounting specific approach”. they tend to be better communicators; not only understanding or analyzing a problem and coming up with a solution, but being able to pitch it, sell it, and build interest. Quantifiable salary increases. MBA Programs not only help business leaders grow, they help them make significant career transitions, find a new job or garner a promotion, or launch a new business.

MBA in digital world

MBA for Entrepreneurs (OTB thinkers):

MBA has a strong connection with this digital era as you need to unbolt the bolts of thinking pattern for business.Today entrepreneurship and innovation has a lot of value when we talk about such OTB – out of the box thinking people like Mark Zuckerberg, Bill Gates, Richard Branson, and Steve Jobs & Steve Wozniak come to mind. Such prominent people have not just given the new ways of developing ideas into business. This era will make figure out the new and the awesome ways of engaging people and ideating & strategizing for good business growth.  When an idea come in a concrete form and gets applied then you need a business mind to set up it from the scratch. Being an MBA always give a firm support as you will know A to Z of your business. Moreover every business faces major challenges like technological changes, competitors entering the market, shifting economic trends. Entrepreneurs who have prior knowledge of such factors affecting their business would be able to safeguard business. MBA degree will make you a ready resource for your company or business. The extra plus which is required to stand out in the crowd will be earned through such programs. Entrepreneurs or budding entrepreneurs will be able to understand value of customer and branding activities. The edge will be in application of theories which you have studied and how to imply it for good return on investment. MBA creates your own brand image as your career will step up the career ladder, you will eye on different gaps that other companies are not covering up. You attain right exposure and fall in right network so it helps in your own personality development. Business only flourishes when you have a network of people.

In IBS you will learn best of practices to enrich your Knowledge and IBS will make you right fit for industry. In digital world even sky is not the limit so take off and soar high with an MBA program.


Contributed by Sonali Jain ( Class of 2014, IBS GURGAON )

Advertising in Today’s world

Advertising

“Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them”

(Advertising Association of the UK)

Advertising is a form of marketing communication which is used to influence viewers to take or continue some action, usually with respect to a commercial offering, or political or ideological support.

The ad world is made of agencies that create the advertisements, media that carries the ads and a host of professionals like copy editors, visualizers, brand managers, researchers, creative heads and designers who take the last mile to the customer or receiver.

A company that needs to advertise itself and/or its products hires an advertising agency. The company briefs the agency on the brand, its imagery, the ideals and values behind it, the target segments and so on. The agencies convert the ideas and concepts to create the visuals, text, layouts and themes to communicate with the user. After approval from the client, the ads go on air, as per the bookings done by the agency’s media buying unit.”

Different types of Advertising Media

  • Print
  • Television
  • Radio
  • Bill boards, signboards etc
  • Modern Advertising Media
  • Internet and Social Media
  • Events and Campaigns
  • Print

Print publications such as magazines, newspapers and Special Issue publications offer advertising opportunities at all geographic levels. Magazines, especially those that target a niche or specialized interest areas, are more narrowly targeted as compared to broadcast media. Newspapers have also incorporated colour advertisements, though their main advantage rests with their ability to target the local markets.

  • Television

Television advertising offers the benefit of reaching large numbers in a single exposure. Yet because it is a mass medium capable of being seen by nearly anyone, television lacks the ability to deliver an advertisement to highly targeted customers compared to other media outlets. However, television remains an option that is best for products that are targeted to a broad market.

  • Radio

Promotion through radio has been a viable advertising option for over 80 years. Radio advertising is mostly local to the broadcast range of a radio station, however, at least three options exist that offer national and potentially international coverage. In many countries there are radio networks that use many geographically distinct stations to broadcast simultaneously.

  • Bill boards, signboards etc

The most obvious method of using signs is through billboards, which are generally located in high traffic areas. Outdoor billboards come in many sizes, though the most well-known are large structures located near transportation points intending to attract the interest of people traveling on roads or public transportation. While billboards are the most obvious example of signage advertising, there are many other forms of signage advertising that include: Plastic bags used to protect newspapers delivered to homes, Advertisements attached to grocery carts

Modern Advertising Media:

  • Internet and Social Media

The fastest growing media outlet for advertising is the Internet. Compared to spending in other media, the rate of spending for Internet advertising is experiencing tremendous growth. Internet advertising’s influence continues to expand and each year more major marketers shift a larger portion of their promotional budget to this medium. The Internet offers many advertising options with messages delivered through websites or by email.

  • Website Advertising

Advertising tied to a user’s visit to a website accounts for the largest spending on Internet advertising. For marketers, this medium offers many options in terms of advertising.

  • Email Advertising

Using email to deliver an advertisement offers the marketers an advantage of low distribution cost and potential high reach. In situations where the marketer possesses a highly targeted list, response rates to email advertisements may be quite high. This is especially true if those on the list have agreed to receive an email, a process known as “opt-in” marketing. Email advertisement can take the form of a regular email message or be presented within the context of more detailed content, such as an electronic newsletter.

  • Events, Campaigns and Sponsorships 5

A subtle method of advertising is an approach in which the marketers pay, or offer resources and services, for the purpose of being seen as a supporter of an organization’s event, program or product offering. Sponsorships are intended not to be viewed a blatant advertisement and in this way may be appealing for marketers looking to establish credibility with a particular target market. However, many sponsorship options lack the ability to tie their spending directly to customer response. Additionally, the visibility of the sponsorship may be limited to relatively small mentions especially if the marketer is sharing sponsorship with many other organizations.

The advent of Internet has created new avenues for new advertising. Popup, Flash, banner, web ads, adver-gaming, and email advertisements are now common. Predominantly because of the rise of “entertaining advertising”, people like an advertisement enough to recommend it to a friend.

With the development in the social media, the world of advertising has also seen a massive change. If a company is not on the internet, it ceases to exist. The modern way of advertisement has created an even battle ground for the small as well as the big players. Advertising on the internet is not just cheaper as compared to the traditional way of advertising like Television but also cheaper than Radio and Print media. The visibility and the presence are huge and smaller companies are able to do business globally.

The Advent of Social Media Advertising :Social media signs

In today’s world of technology, social media has positively influenced the advertising industry. With a single click of a button, you can grab attention of lakhs of people. There are many videos which have created buzz among everyone with people becoming celebrities overnight such Psy of ‘The Gangnam Style’ fame and ‘Why this Kolaveri Di’). Social Media Advertising plays a huge role in creating new customers and retaining the old ones. It is a full-time commitment in which companies get a platform to interact with their consumers. One can like, follow, add a friend, tweet, hangout, check in, join and connect with all their biggest fans. Social Media Advertising will take your business to the next level.

Facebook and Google have created business models for companies to advertise globally. So it can be concluded that social media will be dictating terms in term of advertisement and visibility of products and thus act as a catalyst in increasing sales and revenues for companies.


Contributed by Roopesh Rao  ( Class of 2007, IBS GURGAON )