A Faculty Development Programme on “Innovative Teaching Methods” was organised on February 28, 2013, at IBS Business School, Mumbai for teachers of degree colleges.

The one-day programme included sessions on Teaching through the Case Study Method, Experiential Learning and Technology in Teaching.

In his keynote address Prof Y. K. Bhushan, Senior Advisor and Head, IBS Business School, Mumbai, reminded the academicians on the joy of teaching and the need to innovate in the classroom.

Dr. G.C. Nag, a senior Faculty Member at IBS-M, gave an introduction to the Case Study Method of Teaching, followed by an engaging demonstration of the Case Study Discussion by Dr Samta Jain.
Prof Rita Rangnekar conducted a team-building and survival exercise to drive home the impact of experiential learning and simulation and assert the role of the teacher as a facilitator in the learning cycle.
Prof. Kavita Venkatachari discussed and oriented the academicians present on new technological resources and support systems available to teachers to enhance teaching effectiveness and encourage creativity.

Sessionwise description

Session One – Teaching through the Case Study Method – Dr. G. C. Nag In an overview to the the case study method of teaching, Dr.G.C.Nag, Faculty Member IBS M, spoke of the inception of the case study, the preparation needed to manage a case study discussion, the infrastructure, administration and evaluation pattern while using a case study.

Session Two – Teaching through the Case Study Method – Dr. Samta Jain Dr Samta Jain, demonstrated how a case discussion can be made interesting and different, for an optimum learning outcome through the use of innovative techniques and different audio-visual tools.

Session Three-Experiential Learning – Prof Rita Rangnekar Prof Rita Rangnekar, illustrated the role of the teacher as a facilitator in guiding students through the experiential learning cycle to gather their own information and data, analyze and learn from it, through a team-building exercise depicting a survival scenario.

Session Four – Technology in Teaching- Prof Kavita Venkatachari Prof Kavita Venkatachari encapsulated how the latest technology can be used by academicians to bring a teacher’s creative into play, through the application of cloud technology, conducting online education, and the use of the electronic whiteboard to solve teaching problems. She provided information of various links, websites and learning support systems.

The mock Group discussion and Personal Interview was organized on Saturday, 6th April, 2013 at IBS Campus, Mumbai. All CAT CMAT and Management Students were invited to participate in Mock Group discussion and Personal Interview. Total 150 students had participated.

Prof. Prema R and Prof Prakash Pandit was the faculty to conduct the sessions in two different class rooms.
Various skills ranging from Communication, Management skills, need of Management Education were discussed in the Group discussion.
Topics discussed were not only discussed as a topic but was informative and knowledgeable.
Next, the topic for discussion was on Personal Interview. In this it was again briefed what in a short time given how effectively it could be used and how one should broadly present one’s productivity being an asset to the company.

Finally some good tips on GD & PI were informative the event ended with a vote of thanks to one and all who participated and to the invitees for giving us their valuable time in this short notice.

IBS organized seminar on “Wealth Management” on 5th April, 2013 at Indraprastha College for Women New Delhi.

Prof Vivek Bhatia (Faculty – IBS Gurgaon) was invited to give his enlightening views on the subject.
Prof. Bhatia shared his valuable inputs by relating the concepts to real life situations and the necessity of “Wealth Management” in today’s scenario.

The students were thrilled to have an eminent faculty from a reputed business school – IBS Gurgaon.

IBS organized seminar on “Fiscal Deficit” on 4th April, 2013 at Jesus and Mary College,(South Campus, University of Delhi).

Prof. S. C. Sharma, subject matter expert and faculty at IBS Gurgaon delivered it.

IBS is proud to present SPEKTRUM 2013, Annual fest of Delhi College of Arts and Commerce , South Campus, New Delhi.

Inauguration of the fest was done by Kiran Bedi, Ex-IPS Officer and Social Activist on 4th April,2013.

IBS organized a talk on “Wealth Management” on 3rd April, 2013 at Shyam Lal College (University of Delhi).

Dr. Monika Chopra, subject matter expert and faculty at IBS Gurgaon delivered the informative and interactive talk.

IBS organized seminar on “Direct Cash Transfer” on 1st April, 2013 at Kirori Mal College (North Campus, University of Delhi), .

Prof. S. C. Sharma, subject matter expert and faculty at IBS Gurgaon delivered it.

The FDP event was organized on 16-Mar-2013 at our IBS Campus in Bangalore. Faculty members from 38 colleges across Karnataka were invited. The event witnessed a total participation of 65 faculty members from various colleges across Karnataka.

The opening remarks were address by Prof Harish on the “Case Study Teaching Methodology” the further dialogue on the subject was taken up by Prof. A Lakshminarasimha. The workshop was well imbibed and reciprocated by the participants.Upon concluding the workshop the participants were awarded with participation certificate.

As a gratitude towards their participation and remembrance all the participants were also given a memento.

Few of the faculties extended an interest to conduct the FDP for 2 days.

When it comes to advertisements, I’m embroiled in a very special love/hate relationship.

I hate TV advertisements because they interrupt my shows, that aside, I love everything else about them!
The weird world of ads never ceases to capture my imagination, from surreal settings, to lame slogans and hook-laced jingles! I’m enamored by the way brands choose their advertisement style and strategy.

However, there are some advertisements in the recent past that have left me unsettled and disgruntled.

1. Thums up:

Sticking true to their image of making ridiculous over-the-top ads, Thums Up doesn’t offer anything new in this particular TVC. My hopes for this brand were lowered beyond belief during the ‘Don’t be a Bandar, taste the Thunder’ campaign. That being said, I really have no expectations from this brand nor do I hold any grudges. But I absolutely love the product. Thums Up has to be the best soft drink ever!

So it saddens me a little when they make such ads.

Arbaaz Khan as the driver of the truck was irritating, but what ticked me off especially, was the treatment meted out to the general public! The scene where Salman gives a ‘Lift’ to the Thums Up van is so very depressing. When there is a traffic jam with so many people stuck on the road, isn’t it unfair to ‘Lift’ the whole truck and transport it, so that only Salman and his entourage can have a refreshing drink? What about the common man stuck in the traffic jam and sweating it out?
Very depressing.

2. Sony Experia Z:

So have you seen this teaser where Katrina Kaif talks about Sony releasing a new smartphone on March 12^th?

http://www.youtube.com/watch?v=NAR4AUl-Lw8

“Meet the phone you have never imagined” is what she says, while giving sneak previews of another generic looking smartphone.

Thanks Katrina. I would’ve preferred to have just imagined it though.

Maybe then, I’d have followed it up, curious to see the phone I could never imagine. What i’m trying to say is that, it would’ve done Sony a world of good if they hadn’t shown glimpses of the new phone.
But alas! Sony has many things to learn to successfully execute a buzz campaign.

3. Cinthol Deodorant:

This whole ad can be quite irritating, if overplayed, however I thoroughly enjoy the background score every time it’s on!

The highlight disappointment for me was ‘Alive is aww-saaam’ with that typical drawl. It’s not just the accent that perturbs me, but also the message, assuming there is one! Alive is awesome, go figure.
Very, very cringe-worthy.

4. Pepsodent Pro Sensitive:

Please accept my apologies as I’m unable to find a link for this Ad, in Hindi, so we will have to make do with Tamil.

Having watched innumerable dental care ads since childhood, I really didn’t pay much attention to this one the first time I saw it. Same old style of showing graphics of a tooth being attacked by germs with the same old toothpaste coming to the tooth’s rescue. However, all the old ads had a separate cut-scene where they would show a professional in a lab/clinic, who would further explain about the product features and benefits.

Not in this one.
“Meera, Lab.” He says! And poof she’s an expert!!

I can’t even begin to explain how silly that looks. So I won’t.

This day. This age.

We’re together, yet we’re separate.

Always in search of ‘Likes’, so elusive

Amidst inane requests to ‘Share’

The trend hunters scout, and spot the infant fads

To be noticed and lauded for another week, day, or hour at the max

Creativity spawns more content, while the network displaces the distant

This day. This Age.

The cloak of anonymity, suddenly so treasured

As the permanence of data starts to surface.

Oblivious, we carry on, scrolling through what we’ve been fed.

Entertain us! Mesmerize us!

And we shall protest, because we can.

Let us revolt! Till we find another reason to stand

Our agitation is momentary, whereas our frustration seems perennial

We scorn upon censorship, and report abuse on anything objectionable

Let us comment! Let us debate!

Clicks and keystrokes define our day, a bleak existence did you say?