The Inception of Case Writing Cell: A Unique approach

Different individuals have different ways of learning. Instead of simply memorizing, many students choose to understand concepts. They enjoy taking in lessons from examples. Therefore, using case studies in the classroom is a very effective technique.

Case studies make the students understand real-world issues that businesses are confronting and help in developing a problem-solving

mindset. This approach also helps in developing analytical and decision-making skills.

Many businesses, legal and medical schools employ this practice to ensure students fully comprehend concepts, although very few institutions use it exclusively as a teaching strategy.

ICFAI Business School uses the case study method as a critical part of

the teaching pedagogy. With the aid of this approach, students are made to make decisions and their analysis gains a  practical edge.

All the cases covered in the class are available on IBS’s website, www. Access to this website is restricted to licensed users. These cases are used by professors to teach students concepts through real-time application. These case studies are also the foundation for students’ individual or group presentations in class. Students must analyze the problem the company/firm in the case study is facing and then propose solutions to it. Each student must present a problem-solving strategy and a suitable justification during a class discussion that resembles a debate. Because of this, the sessions are highly engaging and interactive.

Since every day presents a new challenge, business concerns also

change. As circumstances and challenges evolve, solutions to problems also change. Therefore, IBS Gurgaon has established a new cell in the college, “The Case Writing Cell” to develop and update the required skills for analytical thinking and problem-solving skills among students. Both teachers and students will contribute to the writing of new case studies. The active collaboration of the students with teachers is an innovative approach to student and institutional development. Prof. Jean Saldanha is the Coordinator and Dr. Vibha Arora & Prof. Rajesh Mishra are the Joint coordinators of the cell.

Together with IBS G students, they will explore the following areas or topics for writing case studies.

Human Resource: The success of business is driven by its people. In

order to convey to students, the necessity and significance of HR, cases will include a deep understanding of Diversity, Equity, and Inclusion, Upskilling, New age training tools, Mapping competencies for business success, Change Management, Agile organizations, Landscape for hiring in light of The Great Resignation and Automation in HR.

Marketing: Innovation and marketing of products are the major two

tasks that a marketing manager has to perform. If his performance is

not able to yield profit to the company, then he will not be of value

to the organization. In order to ensure that a future marketing manager has all the necessary skills, the following factors will be considered while writing cases: Sustainability, ESG, Omni channel, Consumer experience, Artificial intelligence, Chatbots, Artificial Intelligence, Machine learning, and Service recovery.

Finance: A thorough understanding of all the fundamentals of

financial management is crucial since finance without strategy is just

numbers. The following subjects will be some areas covered in cases

prepared to help students gain a thorough understanding of all financial concepts: Capital Budgeting, Working Capital Management,

and Investment analysis.

Operations: Nothing can be accomplished if the work isn’t done. The

operations manager has a major role to play in the continuation of

work. As a result, the cases will be prepared with the following topics

included in order to build the skills: Operations Strategy, Inventory control, Quality management, and Supply chain management.

Strategy: Any work that is pursued without a strategy is futile.

Therefore, developing strategies for carrying out the assignment is

necessary. The following topics are being covered under cases in order to strengthen this skill: Business Strategy, Formation of startups, Platforms business, Business Model, and Adapting to Technology developments.

IT: Information technology and business are now closely intertwined.

Without mentioning the other, no one can effectively discuss the first. Therefore, the following topics will be discussed in instances to instruct students on the value and application of IT: Adoption of blockchain, Mobile fitness applications, and Recommender systems in social media marketing and promotion, and Fraud analysis using machine learning.

All the cases that are written, will first be introduced in class before being sent for publication, to ensure that they are adequately tested.

Students will give feedback on the case, outlining what they learned

from it, what was missing, and what else could be added.

Through this cell, students will get opportunities to explore the changing dynamics of the business environment, and the challenges

that industry faces as it encounters various problems. They will also get an opportunity to create forums for discussion and brainstorming.

For writing cases, both primary and secondary techniques will be employed. These techniques will give students real-world knowledge and experience about real-world enterprises’ difficulties to survive. The student will have a greater understanding of the present working circumstances in any business through frequent visits to the industry and interactions with employees, enhancing their employability skills.

                                                                             Name – Tanisha

                                                                   Enrolment no. – 22BSP1803

                                                                             Batch – 2022-2024

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