“I hear and I forget, I see and I remember, I do and I understand” – R.F.Kempa
IBS Business School, Ahmedabad had arranged Industrial Visit at Hindustan Coco Cola Beverages Ltd at Goblaj for class of 2013-15. This plant is the largest plant under the Coca Cola India Ltd. in terms of production capacity in India.
During the visit students learnt the process of beverages production. The visit covered areas such as production process, productivity management, supply chain management, costing, distribution, sales, quality control, packaging, research and development, market research, marketing, branding, demand/supply, forecasting, new product development, human resource management, industrial relation and corporate social responsibility practices adopted by the company. Students also came to understand the importance of the cross functional communication, team work and commitment to continuously deliver values at each stage of production.
The Industrial Visit is part of IBS Ahmedabad’s academic activity to bridge the gap between industry-academia interaction. The students were accompanied by Prof. Pranav Gosalia and Prof. Vinod Lakhvani.